隆力奇加速一带一路市场拓展
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第9210期:第B26版 本期出版日期:2019-04-25

隆力奇加速一带一路市场拓展

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面对这个快速变化的世界,大多数成功企业的都具有共同的特质,那就是他们擅于发现并抓住机遇,并有审时度势的眼光和随时面对挑战的信心与勇气。他们用事实证明,只有运筹帷幄方能决胜千里!

历经商海33年,坚守到今天,隆力奇是为数不多的本土日化知名品牌,以坚持不懈地创新,造就了一个行业的成功典范,演绎了一个企业的传奇。

力成一带一路标杆企业

成立于1986年的隆力奇发端于苏南小镇,是中国民族日化企业。上个世纪90年代初,隆力奇的蛇类制品就出口东南亚和欧美市场,经营出口业务。从2010年开始,隆力奇开启国际化进程。2012,隆力奇年设立了第一家海外分公司,之后陆续在东南亚、非洲、欧洲等开设分公司。2013年,隆力奇积极响应习近平总书记提出的“一带一路”倡议,加速布局海外市场。

隆力奇应用海外资本,成立合资公司,整合当地资源,快速拓展国际市场,抢占先机,学习并运用国外先进的管理技术、科研技术,产品具有巨大的市场竞争力,得到了当地消费者的青睐,促进了隆力奇国际市场的迅猛发展,成为了布局“一带一路”的标杆企业。让民族品牌走向世界

随着中国“一带一路”的实施和推进,为中国企业“走出去”创造出了难得的历史机遇。中国企业在“一带一路”建设沿线国家的投资规模不断加大,投资速度不断加快。隆力奇也紧跟这一趋势,借力“一带一路”,大力开拓国际市场。

近年来,隆力奇先后与国内外100多个跨国公司携手合作,加速了人工智能制造、品牌和销售渠道的转型升级。发展33年的实体企业隆力奇,紧紧抓住开放型经济新机遇,切实实现实体企业的新突破。

为加速隆力奇国际化战略进程,提升企业产品质量和产能,隆力奇斥资6亿元,建造占地6万平方米、建筑面积8万平方米的“智能化新工厂”,包括2.6万平方米的智能化化妆品净化生产车间、全自动原料仓库、材料及成品高架仓、自动配送系统等,将达到年产日化品超100亿元的生产能力。硬实力的投入让隆力奇有了生产一流产品的基础,“智能化新工厂”已成为隆力奇领跑行业的新武器。

如今的隆力奇,已经牢牢坐稳民族日化行业的第一把交椅。不仅在总部、苏州、南通、成都及尼日利亚拥有五大智能化工厂,还在美国、日本、法国等地成立了九大研发机构,成为全球规模和技术力量领先的日化产品研发、生产基地,不仅凭借强大的生产水平和研发能力受到了众多国际品牌的青睐,还审时度势抢滩工业互联网,强势改革创新升级技术,为隆力奇加快“走出去”,扩大国际市场奠定了深厚的基础。

隆力奇董事长徐之伟表示,“一带一路”倡议的不断推进,不仅为中企“走出去”创造了更加便利的贸易条件,更为中国民族品牌的海外落地提供了机遇。“一带一路”倡议不仅提供了政策支持,也为中国品牌和中国企业规模化、抱团走出去提供了巨大的市场机遇。

隆力奇在33年的发展历程中从未停止过国际化的步伐,在企业的战略发展定位上,始终坚持百年企业的发展大计,不追求短期利益,着眼于企业的长远发展,立足走向世界,一直致力于构建创新、活力的平台,在日新月异的技术发展和竞争日益激烈的市场环境下,隆力奇通过创新驱动企业发展和改革,为发展注入动力,使企业焕发活力,用“中国智造”的强大动力,勇闯国际市场,去实现百年品牌目标。

目前,国际市场已成为隆力奇的重要窗口,非洲市场则隆力奇加速推进国际市场的重要突破口,而建设尼日利亚工厂则是隆力奇实现实体企业践行“一带一路”倡议的重要一步。该项目建成后,将成为尼日利亚境内乃至整个非洲市场一流的智能化工厂,为隆力奇非洲市场的加速推广提供大供应链保障,同时也可以为尼日利亚当地重要品牌提供OEM代加工服务,并辐射整个非洲市场。此外,面对滚滚向前的时代大潮,“一带一路”建设乘势而上、顺势而为,以此为契机,隆力奇将积极在“一带一路”沿线国家进行品牌布局和发展,将肩负着振兴民族日化的红人,将隆力奇这个民族品牌沿着“一带一路”面向全球,让民族企业走向世界。

Founded in 1986 and headquartered in Suzhou,China,Longrich is a leading Chinese multi-industryconglomeratewithstrong presence across the globe,focused on the research,development,productionanddistributionofa broad range of health and beauty products(including cosmetics,personal care products,dietary supplements,householdcleaningproducts,fitness/wellnessequipment etc.).Apart from its health and beautybusiness,Longrichhas some sideline business segments including wooden furniture,real estate,finance,e-commerce,logistics,organicfarming,etc.Longrichforallpracticalpurposes has become an industrial powerhouse for Chinese health and beauty industry.

Over the past 32 years,Longrichhasevolvedintoawellknownhealthandbeautybrand across the globe.So far,Longrich hasitstrademarksregisteredin 138 countries,operates branch offices in more than 30 countries, andsellsproductstoover60 countries.We strive to extend our business coverage to every corner of the world by 2025.

Longrichisahighlyacclaimed contract manufacturer for morethan100tophealthand beautybrandsworldwidedueto itsexceptionaldevelopment strength and strong supply chain capabilities.Longrich’s in-house, CNAS-certified laboratory has becomeanaccreditedthird-party test institute capable of producing testandcalibrationreportsthat are recognized by over 40 countries.

As a leading player in China health and beauty industry,Longrich boasts 9 global R&D centers worldwide,capable of delivering safe,reliable and quality products and services to the greatest satisfaction of its consumers and customersworldwide.Tokeep abreast of the latest development trend in health and beauty industry,Longrichissteppingupa gear to optimize its supply chain system and smart production facilities.

In2015,Longrichheadquartersfactorywasdesignatedas home to China First Industry 4.0 Pilot Project.Its highly automated cosmeticsworkshopwasacclaimedasanexemplarysmart workshop in Jiangsu Province.In 2017,Longrich won full accreditation from MIIT for integration of informatizationandindustrialization,and Longrich’s in-house laboratory was certified by CNAS as an authoritative third-party test organization capable of issuing test and calibration reports recognized by40countries.In2018,Longrich ranked among first batch of representativepractitionersofIndustrialInternetinSuzhou.In 2019,Longrich entered into partnership with AliCloud ET Industrial Brain to build a pacesetting Industrial Internet platform.Currently,powered by its industrial-internet-based strong supply chain system,Longrichprovidescontract manufacturingsolutionsformore than 100 prestigious beauty brands around the world.

So far,Longrich owns a total of 5 factories around the world in Suzhou,Chengdu,Nantong and Nigeria,respectively.Currently,Longrich is pressing ahead with its leanproductionprogramwitha view to becoming a global leadingindustrialinternetplatform(supplychainsystem)inglobal beauty arena.

Committedtoproviding healthy and beautiful lifestyles for all humanity,Longrich aspires to become world’s best health and beauty solutions provider,and by extension a prestigious global company that will last 100 years and beyond.This year has witnessed Longrich’s strong growth powered byinnovation,reform,bigdata andmarket-ledstrategies.Asa matter of principle,Longrich devotesitselftocreatingbusiness platforms that bring mutual benefits to each participant.

Over the past 33 years,Longrichhasdonatedatotalof CNY500Million to charity,poverty reduction programs and for sports andculturaleventssponsorship purposes nationwide.Longrich has set up three outreach foundations to provide financial and medical assistanceforneedyunderprivileged people.

Longrichheadquarters,commonly known as Longrich Health Resort Town,represents an ideal fusion of three economic sectors: organic farming,smart manufacturing and tourist service.As part of its grand corporate strategy,Longrich is pressing ahead with its blueprint to build 10 such beautiful towns worldwide.

  
                     
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